This means Elevate members can continue to fly Virgin America and accrue Points as normal, from now until when the plans combine, and can be confident that all points – whether earned prior to or after the transaction announcement – will be reflected in customers’ new or existing Alaska Airlines Mileage Plan accounts ( click here to learn more). News and World Report for the past two years in addition to other accolades.
Points balances and status levels will be honored in the Alaska Airlines Mileage Plan, which has been ranked the No. Elite status members of both programs will continue to enjoy the additional benefits they have earned.Īt the point when the Virgin America Elevate program is merged into the Alaska Airlines Mileage Plan™ program, there will be no disruption to customers’ earnings or redemptions. Until the deal closes, current Elevate members will continue to earn Elevate points by flying on Virgin America, just as current Alaska Airlines Mileage Plan members will continue to earn Mileage Plan miles by flying on Alaska Airlines or any of our 16 airline partners, or by spending with their Alaska Airlines VISA Signature card. I’ve been saving my Elevate points/Mileage Plan miles for years.
#Showhide type tv#
Like Virgin America, we now have power outlets at every seat on most flights premium movies, TV shows, games and other content on-demand (Virgin America’s in-flight entertainment is in the seatback and on Alaska it is streamed directly to your device) and a delicious food and beverage program featuring a chef-curated menu, premium wine and beer from the West Coast and craft liquor from Seattle. Over the past five years we’ve spent more than $100 million improving our onboard product, which includes custom leather, space-enhancing seats, bigger overhead bins and more. We’ve also been updating our cabin product. We took delivery of 11 new airplanes in 2015, and have 19 scheduled for delivery this year.
#Showhide type update#
Do you have plans to update your aircraft? But what I can tell you is that we will be examining each of those elements closely and thoughtfully over the coming months and years as we work to understand Virgin America’s customers and their needs, and why they love their airline. What specifically might we incorporate? Honestly, I don’t yet know. They’ve built an emotionally engaging brand, and we have great respect for that.Īs we plan how our two airlines will integrate in the future, we’ll be taking a close look at the elements of the Virgin America brand and passenger experience that customers identify so strongly with. Virgin America has built an incredible brand experience.
What happens to the Virgin America inflight experience and brand? Will it be incorporated into Alaska Airlines? As we come together later on, all of our customers will benefit from our expanded West Coast presence, with more flights to more destinations – with the same low fares and outstanding customer service you’ve come to expect. We hope to receive regulatory approval later this year, but until that time, Alaska Airlines and Virgin America will continue to operate as separate companies. What will be different on my flight tomorrow/next week/next month?įrom today until the deal closes, business continues as usual. Read more: Alaska Airlines and Virgin America: Uniting to create the premier West Coast airline I am a loyal Virgin America customer. Here, Woerner answers some of the top customer questions that have emerged since the announcement. Prior to joining the team at Alaska, Woerner served as vice president of global coffee brand management at Starbucks Coffee Company, and has worked on brand strategy at well-known brands including Dove, Suave, Degree and Seattle’s Best Coffee. In her 14 months with the company, Alaska’s vice president of marketing Sangita Woerner has overseen a successful brand refresh, selected an internationally known fashion designer to design new uniformsįor 12,000 frontline employees and announced that Alaska will debut a new Premium Class section and improve leg room in first class later in 2016. Since the announcement, many customers have had questions about the future of the Alaska Airlines and Virgin America brands. On April 4, 2016, Alaska Airlines and Virgin America announced their intention to merge, forming the
0 kommentar(er)
